Ame Van Iden

Secretary

Ame Van Iden joined the Petco Love Board in 2022. She's a strategic communications expert with more than 25 years of experience in high-level entertainment, media relations, brand and cause related campaigns, and VIP/talent relations. As a results-driven publicist, she’s created awareness for client and philanthropic endeavors. She worked alongside Christina Applegate to help launch Right Action for Women, a nonprofit that helped women with breast cancer testing, and served on its board for nearly 20 years. In 2016, Ame founded VanIden Public Relations & Consulting. Prior to that she served as the senior vice president of talent at PMK*BNC for 10 years, and as vice president at Wolf-Kasteler Public Relations for 16 years.