Adopted Cat Inspires a Rescue Brand
From his big smile to his playful demeanor, Jack lives up to his name.
Susan + Happy Jack
As a rescue advocate, Susan was planning to form a nonprofit. She found her inspiration, and her constant companion, in a little cat named Jack.
"Jack begs for food, starts fights, rolls in the dirt, ambushes his feline housemates, and bites my toes, but I love his bad-boy personality, and it makes me laugh."
My life collided with Jack’s about four years ago when I adopted him. At the time, I was associated with a rescue and adoption group that was planning to form a nonprofit. We needed a name and a logo. Then a crazy little rescued cow cat — black and white like a Holstein cow — came along and solved all our brand problems.
We needed a strong brand to ensure name recognition. Enter our cow cat. His white face is marked with a huge, black jack ‘o lantern smile, and there is a black upside-down triangle on his nose. We named him Jack, and called our rescue Happy Jack Cats. Jack’s big, silly smile radiates from our unique logo, and, as our mascot, he has lent his name and image to a rescue that has saved almost 2,000 lives. His is the face of Happy Jack Cats, and much of our success can be credited to Jack’s recognizable name and image.
Through his involvement with the rescue, he has changed a lot of lives for the better: cats, adopters, volunteers, and other members of the community. He is a V.I.P. cat with influence.
Jack had to live someplace, so he came to live with me, despite the fact that I already had more than my fair share of cats. He moved right in and took over. Did Jack change my life for the better? He may have saved my life.
I am seventy-four years old and recently had open-heart surgery, and was bed-ridden during a long recovery. The surgery was a terrible experience, and I’m lucky to be alive. It is common after such a surgery for a patient to suffer from depression, and I did, but Jack is the best antidepressant anyone could ask for. He spent his time on my bed, sleeping against me, snoring with his pink tongue sticking out. I stroked and petted him, he purred and snuggled, my blood pressure (in theory, anyway) went down, and my mood improved. Jack was good medicine for me, and yes, he made my life not only better but also bearable, but Jack isn’t all sweetness and light. He has a naughty streak. Jack begs for food, starts fights, rolls in the dirt, ambushes his feline housemates, and bites my toes, but I love his bad-boy personality, and it makes me laugh. What could be better for someone with a failing heart, dealing with creeping old age and clinical depression than laughing at crazy cat antics? Not a whole lot. It would be great if it could be said that Jack had saved me from a burning building, but he hasn’t had the opportunity — yet. I’m sure he will if it ever comes up.
This cat makes me happy at a time when I could easily slip into thoughts of my own mortality. Jack, you’re a pill, but you are good medicine!
Each year, Petco Love invites adopters to share the story of how their adopted pet changed their lives during the annual Holiday Wishes campaign, giving the organization that they adopted from a chance to receive a grant award. This story by Susan won Happy Jack Cats in Meridian, Idaho a 2019 Holiday Wishes award.